Fees, net sales and the Spoonflower bonus schedule

Gross vs net

Gross and net are defined differently per channel, because for Etsy sales Lumitela shows you a true margin, not just the raw sale price.

• Spoonflower: Gross is the raw order amount, taken straight from the statement or the order-confirmation email. Net is gross minus Spoonflower's withholding. For an order your statements already cover, net is simply what the statement line says. For a newer order that so far exists only as an email, Lumitela estimates the withholding at the rate on your most recent withheld statement line (5% for most sellers, but read from your own statements rather than assumed), and replaces the estimate with the real figure once the next statement lands. If your statements have never shown withholding, gross and net are the same figure.
• Etsy: Gross is not the Etsy order total. It's the Etsy sale revenue minus the Spoonflower fulfillment cost that filled the order, in other words a gross margin: what lands from the sale before Etsy's own fees, plus any add-on orders folded into the sale. Net is that same figure minus the full Etsy fee total described below, including the add-ons' own fees.

This matters if you're comparing numbers by hand. An Etsy order's Gross in Lumitela will read lower than what the order actually sold for on Etsy, because the cost of getting it fulfilled through Spoonflower has already been taken out. That's true wherever Lumitela shows Gross for an Etsy sale: the orders list, an order's detail page, and the dashboard.

Anywhere Lumitela shows a Gross/Net switch, like the dashboard, it's toggling between these two figures. The Etsy match screen shows the same two numbers labeled Gross margin and Net margin.

Etsy's fees

Etsy charges several separate fees on every sale, and they're computed on the sale's revenue, not on the Etsy Gross figure above. Revenue is the discounted item price plus shipping (the order total minus buyer sales tax): a different, larger number than Gross, since Gross already has the Spoonflower fulfillment cost subtracted out. Which fees apply depends on the country your Etsy shop is registered in. Lumitela's fee engine models:

• Transaction fee: 6.5% of revenue, in every market.
• Processing fee: a percentage of the buyer's total plus a small flat fee per order, both charged in your shop's own currency. The percentage is 3% for a US shop and 4% everywhere else Lumitela currently models; the flat fee is a fixed amount in the shop's currency (for example, $2.50 USD for a US shop, or the equivalent flat amount in AUD, GBP, or EUR elsewhere).
• Offsite Ads fee: only charged on orders that came in through Etsy's offsite advertising program, so most orders show nothing here.
• Regulatory operating fee: an extra percentage on top of the transaction fee, charged only in a handful of countries (currently the UK, France, Spain, and Italy in Lumitela's schedule). Shops elsewhere don't see this line at all.
• GST/VAT on Etsy's fees: tax Etsy adds on top of its own fees, and only for sellers who aren't GST/VAT-registered. The rate follows the shop's country (for example 10% in Australia, 20% in the UK and France, 19% in Germany, 21% in the Netherlands and Spain, 22% in Italy); US shops see none of this.

Lumitela currently models fee schedules for the US, Australia, the UK, Germany, France, the Netherlands, Spain, and Italy. A shop registered anywhere else is estimated on the US schedule until Lumitela adds its market, and the fee breakdown notes when a figure is an estimate rather than a locked-in statement actual.

Whenever your actual Etsy statement covers an order, Lumitela uses the statement's real numbers instead of estimating. The fee engine only fills in the gap for orders your latest statement hasn't caught up to yet, so early figures for the current period may shift slightly once the real statement lands, and older, statement-covered months don't change.

Currency conversion

Every figure inside Lumitela is computed in US dollars first, then converted for display into your base currency, which is set automatically from the country you chose during setup (see Profile & email addresses). If your base currency is USD, there's nothing to convert: figures display as-is.

Conversion uses Lumitela's own daily exchange rate history, not a live lookup at the moment you view a page. Historical figures convert at the rate from their own period, so a month that's already closed keeps the same converted total no matter when you look at it. Only the current, still-open period moves as new rates come in, since it doesn't have a settled historical rate yet.

The Spoonflower bonus schedule

Spoonflower pays a monthly volume bonus on top of your regular royalty once a month's earnings cross certain thresholds. "Earnings" here means your net Spoonflower royalty for the month (gross minus withholding), and the bonus itself is a percentage of your retail sales for that month:

For a month Spoonflower has already posted a statement for, Lumitela shows the actual bonus credit from that statement. The current, still-open month has no statement line yet, so Lumitela estimates it from what you've earned so far, labeled "est. bonus" until the real figure posts. See the dashboard guide for where this shows up. The bonus tier tracker page covers how to use it to plan the rest of a month, and the bonus appears on your statement as a credit row.